Intrigue A Yellow
Creative Collection of Campaigns
Each Intrigue Yellow® campaign is thoughtfully and intelligently crafted to reveal under-discovered realities and ask meaningful questions that inspire transformative answers. Our mission revitalizes world cultural heritage—both tangible and intangible—by designing immersive campaigns that serve as life lessons, bridging divides in time, gender, art, and science. With a minimal, avant-garde touch, we create a “Global Creative Collection” that nurtures health, prosperity, and the human spirit, fostering a movement of inclusivity, diversity, and functional optimism rooted in ancient wisdom for modern living. Within a philanthropic and entrepreneurial framework, we cultivate talent by engaging scholar interns and collaborating with independent artists, humanitarians, and scientists beyond traditional roles. Join us—sign up, subscribe, or donate to bring this life-changing resource to the world and create a more beautiful, connected future.
Engage to Enhance
Wellbeing Beyond Drugs with Marginalized Lifestylists
This campaign bridges ancient wellness practices—where “home alchemists” with high emotional intelligence created healing hospitalities , homes & gardens and nourishments as medicine while integrated Pahlevani, a soft power of rechanneling ‘E-Motions in Motions’ —with Modern Persian - like a Poetry- Lifestyle Medicine. IY mission is to intrigue an advanced health movement rooted in evidence-based approaches, building new resources for this lifestyle as medicine practice. IY revives ancient wisdom to bring forward a community that transcends restrictive health trends, fostering holistic, care-centered living. Embracing Ja’an—a heart, mind, body, and home rituals in harmony with Earth’s cycles— IY pioneers in merging a 3,000 years of wisdom with modern science with a team of scientific researchers under the lead of Mahtab Hariri Pharm.D. Your support empowers creative scientists and homemakers to make home, family, & a clean environment vital spaces to live well and wise. Join us to preserve and evolve this ancient art & science for a thriving world.
This campaign bridges ancient wellness practices—where “home alchemists” with high emotional intelligence created healing hospitalities , homes & gardens and nourishments as medicine while integrated Pahlevani, a soft power of rechanneling ‘E-Motions in Motions’ —with Modern Persian - like a Poetry- Lifestyle Medicine. IY mission is to intrigue an advanced health movement rooted in evidence-based approaches, building new resources for this lifestyle as medicine practice. IY revives ancient wisdom to bring forward a community that transcends restrictive health trends, fostering holistic, care-centered living. Embracing Ja’an—a heart, mind, body, and home rituals in harmony with Earth’s cycles— IY pioneers in merging a 3,000 years of wisdom with modern science with a team of scientific researchers under the lead of Mahtab Hariri Pharm.D. Your support empowers creative scientists and homemakers to make home, family, & a clean environment vital spaces to live well and wise. Join us to preserve and evolve this ancient art & science for a thriving world.
Express to Empower
PersianNess ‘CatWalks’ Forbidden Fashionistas
This campaign brings focus to wearable arts as an empowering brain, balance and beauty , preserving the artistry of textiles and design rooted in Ancient Persian as a World Cultural Heritage. From intricate Persian rugs to textiles patterns and vibrant colors, ancient artisans captured frequencies of light and motion through a human crafted needlework and natural dyes, imbuing fashion with deep purpose and meaning. Sustainability was woven into every creation, emphasizing recycling and at times zero-waste practices long before modern trends brought awareness in this industry. Chicago grassroots and leads the Global PersianNess CatWalk women initiative, spotlighting environmentally-friendly, responsible fashion inspired by these world traditions. IY 2023 Chicago Gives Chic-A-Go series, named as First Global Persian Fashion took place in Waldorf Astoria Hotel, as featuring the “Resilience” collection by Leyla Kashani, marked the beginning of this journey. Join us to keep the ‘PersianNess CatWalks’ alive supporting independent artisans and designers who craft fashion with integrity and purpose. Your contributions help preserve this timeless art.
This campaign brings focus to wearable arts as an empowering brain, balance and beauty , preserving the artistry of textiles and design rooted in Ancient Persian as a World Cultural Heritage. From intricate Persian rugs to textiles patterns and vibrant colors, ancient artisans captured frequencies of light and motion through a human crafted needlework and natural dyes, imbuing fashion with deep purpose and meaning. Sustainability was woven into every creation, emphasizing recycling and at times zero-waste practices long before modern trends brought awareness in this industry. Chicago grassroots and leads the Global PersianNess CatWalk women initiative, spotlighting environmentally-friendly, responsible fashion inspired by these world traditions. IY 2023 Chicago Gives Chic-A-Go series, named as First Global Persian Fashion took place in Waldorf Astoria Hotel, as featuring the “Resilience” collection by Leyla Kashani, marked the beginning of this journey. Join us to keep the ‘PersianNess CatWalks’ alive supporting independent artisans and designers who craft fashion with integrity and purpose. Your contributions help preserve this timeless art.
Embrace to Entangle
Reconnections by Generation Y
This initiative seeks to build a compassionate, harmonious global community for a peaceful and healthy earth. By bridging generational and spatial gaps that lead to disconnection and loneliness—exacerbated by rapid information flow and AI-driven divides—Intrigue Yellow revives the ancient PersianNess tradition of holistic, love-centered living. Through meaningful questions and remedies, we foster unity and health across generations and cultures. Our campaigns, “More Music, No Maladies” and “Voices in Vessels,” create interactive spaces for connection, using musical and vocal intelligence as lifestyle remedies to bridge generational divides and redefine global pop culture. These initiatives cultivate growth, blending ancient wisdom with modern insights. Through mentorship and shared experiences, Intrigue Yellow demonstrates that Xerad (خرد)—Persian wisdom—is multidimensional, enriched by cultural connections and rooted in the Art’a of PersianNess as a lifestyle platform, uniting people through music, knowledge, and holistic living. Contribute today to help build this thriving, connected community!
This initiative seeks to build a compassionate, harmonious global community for a peaceful and healthy earth. By bridging generational and spatial gaps that lead to disconnection and loneliness—exacerbated by rapid information flow and AI-driven divides—Intrigue Yellow revives the ancient PersianNess tradition of holistic, love-centered living. Through meaningful questions and remedies, we foster unity and health across generations and cultures. Our campaigns, “More Music, No Maladies” and “Voices in Vessels,” create interactive spaces for connection, using musical and vocal intelligence as lifestyle remedies to bridge generational divides and redefine global pop culture. These initiatives cultivate growth, blending ancient wisdom with modern insights. Through mentorship and shared experiences, Intrigue Yellow demonstrates that Xerad (خرد)—Persian wisdom—is multidimensional, enriched by cultural connections and rooted in the Art’a of PersianNess as a lifestyle platform, uniting people through music, knowledge, and holistic living. Contribute today to help build this thriving, connected community!
Enlighten to Elevate
Earth Celebrations as Dynamicists of Happiness
This campaign is dedicated to reimagining the essence of PersianNess as it once served our home, “Heaven on Earth”—creating a grounding, harmonious, clean, and safe space for human growth and creativity. Our initiative transforms untold ancient monthly celebrations into purposeful, ongoing moments of awareness and connection, honoring life on Earth through its rhythms and natural remedies. These year-round celebrations go far beyond festivals; they are immersive opportunities to cherish life, nourish health in harmony with the Earth’s cycles, inspire green movements, and cultivate holistic living. At Intrigue Yellow®️, we redefine Earth celebrations as a lifestyle—daily practices of wellness and mindfulness woven into our global wellness wisdom branding. Rooted in the Art’a of PersianNess, this movement transcends superstition, embracing a living philosophy of love, health, and deep respect for both Earth and humanity. Join us to celebrate life on Earth as a lifestyle for health and humanity and learn from life enthusiasts and storytellers who have already made a difference—and need your support to expand their mission.
Get Involved!
This campaign is dedicated to reimagining the essence of PersianNess as it once served our home, “Heaven on Earth”—creating a grounding, harmonious, clean, and safe space for human growth and creativity. Our initiative transforms untold ancient monthly celebrations into purposeful, ongoing moments of awareness and connection, honoring life on Earth through its rhythms and natural remedies. These year-round celebrations go far beyond festivals; they are immersive opportunities to cherish life, nourish health in harmony with the Earth’s cycles, inspire green movements, and cultivate holistic living. At Intrigue Yellow®️, we redefine Earth celebrations as a lifestyle—daily practices of wellness and mindfulness woven into our global wellness wisdom branding. Rooted in the Art’a of PersianNess, this movement transcends superstition, embracing a living philosophy of love, health, and deep respect for both Earth and humanity. Join us to celebrate life on Earth as a lifestyle for health and humanity and learn from life enthusiasts and storytellers who have already made a difference—and need your support to expand their mission.
Get Involved!
