Expressions
in motions
of E-motions
ɑːr.tɑː
PaLVn Projects at Intrigue Yellow® pioneer the timeless wellness wisdom of ancient PersianNess through a precise, modern language. Each creative project equips our community with meaning, purpose, curiosity, and a vital way of living. The entrepreneurial signature of PaLVn™ supports The IY Sphere while contributing to a global model of learning that preserves Jaan and Xerad in their true, non-poetic form – as practical pathways for modern wellbeing.
Inside Pahlavānī
Where Motion Refines E-Motions
The ancient living intelligence of Art’a (اَرته) is demystified by signature work of IY as the PersianNess Cyclical Being and Circular Motion rooted in Pahlavānī (پهلوانی). The IY Sphere brings forward the Happy DNA of Humanness shaped by radiance of joy – Farr (فَرّ) – where rhymes of poetry and rhythms of movement formed the remedy defined by balance and character. The Octagon of Intelligence holds this geometry together; fusing heart and mind as Emotional Vitality-Jaan (جان) and Ethical Clarity (خِرَد). The IY curates these blueprints, as a roadmap of a functional human system, by PaLvn™ Projects.
Pal
Love
One
Expressions From Knowing to Doing
Rooted in the ancient circular strengthening of Pahlavānī (پهلوانی) and expressed through octagonal space, PaLVn (Pal+Love+One) is the IY Sphere’s Creative Collection established as a brand summer 2025, encapsulated through productions, publications, protocols, and education. Activated as soft power, it elevates the Octagon of Human Vital Potentials alongside artificial intelligence (AI), preserving a brainy, beautiful, and balanced living system for creating health, aligning with joy, and becoming wiser daily: what we call Art’a Intelligence (AI).
Inside Pahlavānī
Where Motion Refines E-Motions
become a protagonist as a creative patron
Believing Happy Is in Us
By supporting PaLVn collections, patrons help bring the world together around health, humanity, and Earth care. They do not simply observe culture; they keep it alive. Patronage becomes a practice, participation becomes authorship, and each patron becomes a protagonist in health, humanity, and the preservation of our shared home.
A timeline gallery
Art’a of
Earth celebrations
2024
PersianNess Couture
2023
Apothee for Earth
2022
more music no war
2021
The Yellow Gallery
2020
The Art Institute
of Chicago
royal gifting October
2019
Intrigue Yellow® Launch Collaborating with Bucchelatti Chicago Benefiting NotreDam
2020
