Intrigue
opedia
For better being and wiser living
Academy
knowledge cultivated
The Art’a of PersianNess Academy stands as a new global benchmark in lifestyle education; an academy that brings the depth of an ancient civilization into a modern, human-first learning model. While wellness schools around the world draw from Indian, Chinese, Japanese, Mediterranean, and Nordic traditions, Art’a offers something uniquely missing in the global landscape: a multicultural, multi-intellectual Persian framework that historically organized wellbeing, ethics, creativity, and community health as one integrated system. Our masterclasses and courses are crafted by scholars – not algorithms – to strengthen clarity, emotional intelligence, and real-life resilience in a time when humanness is at risk. By turning verified civilizational knowledge into practical daily living skills, the Academy fills a global gap and stands alongside the world’s leading wellness and lifestyle institutions—distinctive in its evidence-aware, human-centered Persian approach found only at Intrigue Yellow®.
The Academy
Educating the self. Serving our surroundings
The Art’a of PersianNess Academy stands as a new global benchmark in lifestyle education; an academy that brings the depth of an ancient civilization into a modern, human-first learning model. While wellness schools around the world draw from Indian, Chinese, Japanese, Mediterranean, and Nordic traditions, Art’a offers something uniquely missing in the global landscape: a multicultural, multi-intellectual Persian framework that historically organized wellbeing, ethics, creativity, and community health as one integrated system. Our masterclasses and courses are crafted by scholars – not algorithms – to strengthen clarity, emotional intelligence, and real-life resilience in a time when humanness is at risk. By turning verified civilizational knowledge into practical daily living skills, the Academy fills a global gap and stands alongside the world’s leading wellness and lifestyle institutions—distinctive in its evidence-aware, human-centered Persian approach found only at Intrigue Yellow®.
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Archival
knowledge recorded & preserved
COMING SOON
- All
- Self
- Surround
- Society
- Foundr Blogs
Why a New Beauty?
زندگی زیباست ای زیبا پسند زنده اندیشان به زیبایی رسند Life is beautiful, O the admirer of beauty, Lively thinkers are those who achieve beauty. (H. E....
Why a New Happiness?
At Intrigue Yellow®, we believe happiness isn’t a fleeting trend; it’s a timeless essence rooted in Jaan and Xerad — concepts simplified as wellness and wisdom. These Persian principles...
Aspirations
knowledge becoming
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COMING SOON
Book
& Film
Coming Spring
of 2027
Mahtab Hariri, The IY Foundr together with a scholar-led PersianNess research collective with a global lens for human wellbeing, presents a unified work of art–science dedicated to living better for humanity on Heaven Earth. Named in 2020 at the peak of the global pandemic under The Human Wellbeing Project as an advanced global health initiative she had in mind, this project explores how human intelligence can actively create health : moving from the geometrical design of the mind to the frequential rhythms of the heart, integrating EQ and IQ beyond gender, ethnicity, or hierarchy, and aligning daily life within circadian and seasonal systems. The work introduces a practical framework for being one’s own apothecary – not “your own doctor” through healing homes, daily rituals of care, and responsibility toward Earth. The book, Art’a Intelligence Is the New AI positions living intelligence as the frontier of Authentic Intelligence; one that keeps artificial intelligence in check, using it strictly as a tool and never a replacement for humankind. Currently under study, Art’a Intelligence (AI) offers a human-centered framework for health, balance, and wiser living.
