THE ART’A OF PERSIANNESS
The Art & Science of Being Well and Living Wise – Bridging Non-Tangible Ancient Sources with Tangible Modern Lifestyles
Be+Live Happiness in Wellness + Wiseness,
Originally Designed for Human Rights – Bridging
Non-Tangible Ancient Sources with Tangible Modern Lifestyles
Well-Being (Ja’an - جان) aspect of the Art’a life focuses on intrapersonal intelligence—a transformative flow connecting deeply with the heart and emotional intelligence. While modern health emphasizes mindfulness, a realistic heart-centered, emotionally agile approach is often missing or is presented as a supernatural power. Art’a life acts as a daily catalyst, elevating emotional intelligence (EQ) to create a holistic Heart-Mind-Body connection within a clean, organized, toxin-free “healing home.” The Key elements of practice include strengthening circadian rhythms, non-meditative Ga’ah moments for self-reflection in sync with the earth’s cycles, nourishment and hydration as medicine, cyclical eating behaviors, and modern Pahlevani circular movements to balance & create health. This system lays a foundation for contentment, responsible communities, nurturing humanity’s collective growth.
By blending art and science with creativity. IY evolved from a grassroots humanitarian business focused on women’s initiatives in Chicago in 2019 into an innovative entrepreneurial philanthropy for all humankind by 2024. Its mission became architecting a lifestyle system that emphasizes human intelligence and fulfills basic happiness needs for living well on clean Earth. This ambition promotes global health and stronger human connections by uplifting talents over shadowed by politics or gender. Through internships and scholarships, IY fosters a global vision of diversity and inclusivity, advancing its mission.