Why a New Beauty?
زندگی زیباست ای زیبا پسند زنده اندیشان به زیبایی رسند Life is beautiful, O the admirer of beauty, Lively thinkers are those who achieve beauty. (H. E. Sayeh) INTRODUCTION: At Intrigue Yellow®, we blend the ethos of a museum and a library, transforming into a ‘happy sphere’—a concept that has evolved since 2019, […]
Why a New Happiness?
At Intrigue Yellow®, we believe happiness isn’t a fleeting trend; it’s a timeless essence rooted in Jaan and Xerad — concepts simplified as wellness and wisdom. These Persian principles form the foundation of an intelligent humankind, creating a harmonious heaven on Earth. Inspired by the archetype of PersianNess, one of humanity’s earliest and most influential […]