The Y is where our journey began—the question that ignited a relentless pursuit of answers. Why live in rigid lines when life is meant to flow? From The Y came The How: a transformation into a dynamic, spiral motion of growth. Intrigue Yellow® is the shape of this journey—a seamless flow of living better, where each day is a step toward vitality, connection, and a life in harmony with its natural rhythm.
Intrigue Yellow® began in 2019 as a grassroots women’s initiative in Chicago, evolving by 2024 into a global force for entrepreneurial philanthropy. Dedicated to fostering human intelligence and fulfilling the basics of happiness, IY promotes living well on a clean Earth, bridging divides in politics, gender, and culture. Through internships, scholarships, and creative innovation, IY uplifts talents and advances a vision of diversity, inclusivity, and global health.
The Y is where our journey began—the question that ignited a relentless pursuit of answers. Why live in rigid lines when life is meant to flow? From The Y came The How: a transformation into a dynamic, spiral motion of growth. Intrigue Yellow® is the shape of this journey—a seamless flow of living better, where each day is a step toward vitality, connection, and a life in harmony with its natural rhythm.
Intrigue Yellow® began in 2019 as a grassroots women’s initiative in Chicago, evolving by 2024 into a global force for entrepreneurial philanthropy. Dedicated to fostering human intelligence and fulfilling the basics of happiness, IY promotes living well on a clean Earth, bridging divides in politics, gender, and culture. Through internships, scholarships, and creative innovation, IY uplifts talents and advances a vision of diversity, inclusivity, and global health.
ART’A
The Ancio-Modern Art & Science of Living Well & Wise
Art’a is Intrigue Yellow’s research-driven, remedy-seeking lifestyle concept—fusing slow living with emotional intelligence to counter modern stress and dissolve biases. Rooted in ancient Persian Wellness Wisdom, it’s a timeless framework refined for today’s world, consciously moving away from politics, ethnicity, and spiritual constructs that often hinder inclusivity. By blending Jaan (functional vitality) with Xerad (intelligent wiseness), Art’a offers a universal roadmap for living healthier, wiser, and more intentionally—honoring the diverse tapestry of humanness as we strive to live in harmony on our shared home, Earth.
Art’a is Intrigue Yellow’s research-driven, remedy-seeking lifestyle concept—fusing slow living with emotional intelligence to counter modern stress and dissolve biases. Rooted in ancient Persian Wellness Wisdom, it’s a timeless framework refined for today’s world, consciously moving away from politics, ethnicity, and spiritual constructs that often hinder inclusivity. By blending Jaan (functional vitality) with Xerad (intelligent wiseness), Art’a offers a universal roadmap for living healthier, wiser, and more intentionally—honoring the diverse tapestry of humanness as we strive to live in harmony on our shared home, Earth.
Art’A
The Ancio-Modern Art & Science of Living Well & Wise
Art’A
The Ancio-Modern Art & Science of Living Well & Wise
Art’a is Intrigue Yellow’s research-driven, remedy-seeking lifestyle concept—fusing slow living with emotional intelligence to counter modern stress and dissolve biases. Rooted in ancient Persian Wellness Wisdom, it’s a timeless framework refined for today’s world, consciously moving away from politics, ethnicity, and spiritual constructs that often hinder inclusivity. By blending Jaan (functional vitality) with Xerad (intelligent wiseness), Art’a offers a universal roadmap for living healthier, wiser, and more intentionally—honoring the diverse tapestry of humanness as we strive to live in harmony on our shared home, Earth.
I am IY!
When a seasoned biologist, pharmacist and passionate mother dives deeper into her identity as a Persian-American, she becomes unstoppable in asking “why.” This relentless pursuit became her path to recycling herself into an updated version and rediscovering life’s true purpose after facing a heart-health challenge. Her blend of curiosity and the vibrant color yellow transformed into a remedy-driven lifestyle brand, designed to serve as a resource for functional optimism beyond medicine and “fictions”. From a burst of happier dreams to a nonprofit foundation, Mahtab Hariri, Pharm.D., describes the formation of Intrigue Yellow®️ as “lucky strokes of serendipity.”
By blending art and science with creativity. IY evolved from a grassroots humanitarian business focused on women’s initiatives in Chicago in 2019 into an innovative entrepreneurial philanthropy for all humankind by 2024. Its mission became architecting a lifestyle system that emphasizes human intelligence and fulfills basic happiness needs for living well on clean Earth. This ambition promotes global health and stronger human connections by uplifting talents over shadowed by politics or gender. Through internships and scholarships, IY fosters a global vision of diversity and inclusivity, advancing its mission.
I am IY!
Y...IY?
IY asks Y.
As all foundations need a strong founding, Intrigue Yellow®️ set out to uncover the most ancient source of human rights from ancient Persia and study its lifestyle without bias. Untold stories were decoded from literature and evidenced and unified science, leading to a reimagining of emotional intelligence to promote health and redefine humanness in the face of modern stresses and the epidemic of loneliness in the information age. This avant-garde effort gave rise to a lifestyle-as-medicine resource called Art’a, an ancient Persian term meaning the order and beauty of natural law.
Be+Live = Believe
Support the Intrigue Yellow® Patronage Program to advance initiatives that blend ancient wisdom with modern life. Your contributions help bring overlooked stories to light through publications, productions, and events, while supporting mentorship, internships, and scholarships for emerging talents. Consider a planned gift, including us in your will or living trust, or partnering in a for-profit venture where proceeds support our mission.
Intrigue Yellow®️ sustains itself through a multifaceted model encompassing nonprofit and tax-deductible initiatives, alongside joint ventures that directly support IY missions. By emphasizing minimally curated planning, IY showcases talents through meaningful engagements that celebrate campaign milestones and promote awareness and education through virtual or live experiences. Contributions of time, skills, and monetary support ensure efficient resource use, creating an intelligent, hands-on resource for modern humans and future generations. Intrigue Yellow®️ also encourages planned gifts, inclusion in wills or living trusts, and for-profit partnerships that advance our mission. Get involved, contact us, or donate today to help IY make a lasting impact and build a global community that cares for living a hopeful life.
Intrigue Yellow®️ sustains itself through a multifaceted model encompassing nonprofit and tax-deductible initiatives, alongside joint ventures that directly support IY missions. By emphasizing minimally curated planning, IY showcases talents through meaningful engagements that celebrate campaign milestones and promote awareness and education through virtual or live experiences. Contributions of time, skills, and monetary support ensure efficient resource use, creating an intelligent, hands-on resource for modern humans and future generations. Intrigue Yellow®️ also encourages planned gifts, inclusion in wills or living trusts, and for-profit partnerships that advance our mission. Get involved, contact us, or donate today to help IY make a lasting impact and build a global community that cares for living a hopeful life.
Intrigue Yellow®️ sustains itself through a multifaceted model encompassing nonprofit and tax-deductible initiatives, alongside joint ventures that directly support IY missions. By emphasizing minimally curated planning, IY showcases talents through meaningful engagements that celebrate campaign milestones and promote awareness and education through virtual or live experiences. Contributions of time, skills, and monetary support ensure efficient resource use, creating an intelligent, hands-on resource for modern humans and future generations. Intrigue Yellow®️ also encourages planned gifts, inclusion in wills or living trusts, and for-profit partnerships that advance our mission. Get involved, contact us, or donate today to help IY make a lasting impact and build a global community that cares for living a hopeful life.
Just a Gift.
